Black Studies Essay Example | Topics and Well Written Essays - 750 words

Black Studies - Essay Example will analyze the case of two â€Å"white† newspapers and one â€Å"black† newspaper as a means of identifying key differentials in the reporting of the same noteworthy incident. For purposes of analysis, an article from all three newspapers, The New York Times, The Wall Street Journal, and the New York Amsterdam News will each by discussed and analyzed. The subject matter that has been chosen for analysis between the three newspapers is that of the unveiling of a brand new statue of Rosa Parks within the rotunda of Capitol Hill. Whereas many white individuals have been immortalized by inclusion in the U.S. pantheon as it were, the exhibition of an African American within such austere company was never before realized. As a function of this, the black newspaper which will be analyzed The New York Amsterdam News recently published an article on the internet entitled, â€Å"A Statue of Rosa Parks Unveiled in the Capital Building† which opens by stating the following: â€Å"With a caramel-colored statue of Rosa Parks to his right, President Barack Obama offered a moving tribute to the great civil rights icon in the U.S. Capitol on Wednesday morning† (Boyd 1). This in and of itself is interesting due to the fact that although the other papers which will be discussed are forced to mention the importance that race has to do with the given subject matter, The New York Amsterdam News opens its piece by reaffirming the historic and current overarching importance that an understanding and appreciation of race has. Consequently, the article goes on to re-emphasize the importance of Rosa Park’s statute being the first African American depicted within Capitol Hill has on the national consciousness and the furtherance of the ongoing Civil Rights movement. Only after these topics have been thoroughly discussed does it deviate towards a historical approach to why Rosa Park’s contribution maintains a dominant and relevant role within the current times. In a way, the

Evian Company web-strategy Assignment Example | Topics and Well Written Essays - 750 words

Evian Company web-strategy - Assignment Example applied in the process of designing a web page for advertising company’s products, together with the method of brands online image has a lot of significances. In this assignment paper, I am going to look at the Evian Company web-strategy as well as considering SOCTAC web strategy model and social marketing as used by the organization. The above two, online image and social marketing can get strategically used by different organizations towards meeting their promotional set goals. Online image of an organization’s brand only refers to the best-identified picture of the product that the company finds to have the ability to capture the markets mind (Laudon & Traver, 2002). For this case, the organization employs some IT experts who create the image of the product to get more attractive towards the targeted population. This will mean that they will take their time to know more about the brand as well as ordering for their purchase. Social marketing refers to a kind of product promotion carried out by a firm, with the primary objective of improving the well-being of the society. Unlike the other marketing conducted by an organization that target for improved company’s sell, social marketing aims at alleviating the social, economic, political, health, ideological and other aspects of the community’s well-being. This is one of the best planning models for conducting marketing since it’s easier to capture as well coming up with structures for some planning activities. It gets best applied where an organization is coming up with an overall marketing strategy as well as boosting a firm’s channeling tactics. SOSTAC entails evaluating the situation; which is the current level the organization holds, objectives; where the company is aiming to find itself, and strategy; the methodology of moving forward (Laudon & Traver, 2002). Others include tactics; the exact process of moving forward, action; the proposed plan, and finally control, determining whether the